You are currently browsing the tag archive for the 'enterprise' tag.

Erle Frayne D. Argonza

 

[Writ 01 May 2008, Quezon City, MetroManila]

 

Samurais in Tuguearao! That must be a farfetched chimera, but truly in this capital town of Cagayan province (Northern Philippines) is located a village of cottage industries run and managed by marginal artisans. Their chief craft was, and remains to be that of bladed metal works.

 

I was pretty busy scouring for bankable projects in my own hometown (my basic education years were spent in Tuguegarao) as early as 1981 when news came to me that a certain group of Larion craftsmen desired to bolt away from their tradition and diversify into hmmm samurai swords. Already a junior executive of the Ministry of Human Settlements after barely out of college, I had the luck of having among my personnel a driver who was bona fide resident of Larion village (barrio was the term then).

 

The driver (Rolando Tumpalan), an Ilocano like all of his neighbors in Larion, was very vivid in his presentation to me one day of the plan of his neighbors to diversify into samurai swords and accessories. I knew since childhood that Larion produced bolos and knives, made from cast iron scraps, even as my own family abode possessed couples of the same products. But to say of samurai swords, well, my encyclopedia set was telling me that the original thing was made of a specially forged steel alloy. Besides, I knew by then that samurai craft (it was home industry in Japan) was dying if not dead already. Japanese considered themselves as Western people and had nothing to do with seemingly phoney items from their past, including kimonos and samurai blades.

 

Before some Larion guys might be playing tricks on me, I summoned my operations manager (Mia Calimag) and Livelihood Coordinator (Bong) to immediately set a rendezvous between the regional director of the National Cottage Industry or NACIDA (name now escapes my memory) and myself, with our technical staff around. The NACIDA was one of our partner agencies in implementing the KKK and was already in operations way ahead of us in the region (my agency was regionalized only in mid-1981).

 

Well, thanks to this magnanimous NACIDA official, he came right to my office, breaking protocol by visiting the office of an erstwhile official of lower rank. We than set our joint agenda and modus operandi first of all, updated each other about initial enterprise support operations of our respective agencies, and determined whether the Larion metalworkers were worth supporting. To my own surprise, this director (quite a fat guy but very intelligent) was very enthusiastic about the samurai project.

 

This being so, we immediately arranged for a visit to the proposed project site in Larion, had a chat with the officials of the cooperative (the coop served as beneficiary), inspected their facilities, and then delivered pep talks to the members. We were then shown models of the proxy swords produced by them, and wow! My eyes almost popped out of wonderment. The products were splendid! The intended captive market was the tourists, with domestic tourist resorts and trade exhibit sites serving as primary forward linkages.

 

The funding support from the KKK (Kilusang Kabuhayan at Kaunlaran) was needed to procure extra machines (metal lathe included), mini-furnace, increase the volume of raw materials (steel scraps), improve the storage area, hiring marketing & sales staff, re-train the artisans, and for around three (3) months of working capital. Funding level was past P0.5 Million, with approval done merely at our regional level (past the P1 Million it has to go to central office).

 

The Larion coop members were very elated over the support shown by us state officials over their venture. Such an elation would extend throughout the processing of their documents and pre-operational trainings, and on through their appearances in some KKK Recognition Days (held once a month).

 

The project did take off and operate successfully, and made the name of Larion blade makers shine brightly beyond their previous marginal state. It’s now over a quarter of a decade since that project commenced, and I wish the Larion samurais had graduated to global standards in any way.

Bro. Erle Frayne D. Argonza

[Writ 01 May 2008, Quezon City, MetroManila]

Hi Fellows! Kumusta kayo! (How are you doing!)

 

You may wonder how a man, convicted for murder and imprisoned for a long period, possessing just a single arm (he was amputated of his left arm), would survive life after prison. This is the success story of a man from Solana town, Cagayan province (northern Philippines), whose name now escapes my memory when I met him in 1982.

 

Solana is a new town carved out of its mother town, the capital town Tuguegarao, and lies just across the mighty Cagayan River from the capital town. 700,000 years ago mammoths roamed this area, whose remains, including those of Paleolithic man, were freshly discovered by anthropologists in the 1990s. This town could very well be the ‘cradle of mankind’ in Southeast Asia, who knows?

 

But among those news that enlivened the quite sleepy town in 1982 was about its scion, whom I’d call Asyong here. Freshly out of prison, possessing nary a thing but a few clothes, he “jumped the gun” right away and took on the challenge of heading towards a successful middle income life, minus his left hand. His town was notorious for producing Jesse James-type assassins, and without him telling me what he did then, I knew he was a dreaded Jesse James (besides my staff whispered the fact to me hmmm).

 

He was morbidly repentant of what he did in the past though, as I can see in his face and aura (I was already a spiritual seeker than and had started doing yoga meditation). I was the designated Deputy Provincial Manager of the Ministry of Human Settlements for Cagayan, and here was this man whom I thought was bankable and would fit our search for human interest stories of our livelihood program (funded through the Kilusang Kabuhayan at Kaunlaran or KKK). I was also dabbling as concurrent Regional PR Manager, edited our KKK newsletter, was on radio every Saturday of the week for livelihood talks, and here was this petite but dangerous artisan of murder who now wanted to mutate into a genuine artisan of a preferred craft.

 

Dangling behind his back was a handbag containing a bulging thing. And were it not that one knows his real intention for coming, the bulging thing might be suspected for a caliber 45 hand gun. It turned out to be his model of his craft that he learned inside the Muntinlupa correctional (prison), a transparent 750 gin bottle that now contained inside it a replica of a house surrounded by a mini-garden. It was beautiful! How did this one-armed jack ever do the trick? Well it was no trick but craft, serious craft.

 

Selling for a mere P35 apiece then, I immediately ordered for three (3) pieces, one would be mine while the two others would be for gift items. I also did the peddling within my office by urgently meeting my staff and informing them of the product, while the Livelihood Coordinator and his assistants did the selling for this humble and short man (he must have  been mid 40s then). After hearing his sad travail, I instructed my staff to prioritize this beneficiary, and expected the business plan be done in a couple of weeks or less. His project will be funded pronto upon completion of the biz plan and fast-track training.

 

Just by viewing the esthetics of the prototype, I was convinced that the product will sell. That was all I needed to establish: the marketability. The rest would be marketing strategy, branding, and packaging. With my good staff behind me to prepare the business plan, it did turn out in the cash flow and income statements that the project was highly feasible. Seeing the bullish biz mien of the proponent himself, it didn’t take long before my staff would complete his training so he and his assistants (he had apprentices) could handle the organizational, financial and marketing aspects fairly well.

 

The project, funded again through the KKK, did take off not soon after my first encounter with this reformed ex-con. In couples of KKK Recognition Days (we held one every month), I requested this beneficiary to be around so he could be duly recognized. In some occasions I also requested him to do some talks before the audience, which he shyly complied with.

 

So  Fellows, from mammoths and Paleolithic Man to ex-con producing wonderful craft, this town of Solana had it in the 1980s. It’s worth visiting, this town, which now has tour resorts, and hopefully that man (he must be early 70s if he were still alive today) had more than amply exhibited to his town-mates the true way of the Solana Man: a harbinger of civilization. 

Bro. Erle Frayne D. Argonza

[Writ 12 April 2008, Quezon City, MetroManila. The author was former community development assistant at the Ministry of Human Settlements, Region II, in early 1981.]

If Bob Marley were alive today and visited Mayoyao in Ifugao, Cordillera region, he might achieve euphoria even without having to smoke pot. And his cause for Dionysiac wonderment would be: a fishpond atop a mountain. And he’d declare wide-eyed, with nary a 2nd thought, that “the Ifugaos are a free people! Hail Ifugaos!”

Free indeed is this sturdy ethnicity of highlanders, who used to be ferocious head-hunters and were dreaded by the Americans. They have since become tame, no longer do head-hunting, and have instead hunted for tons of bright ideas to multiply their survival chances up in the boondocks.

I was then a newly hired program staff for the Ministry of Human Settlements’ Regional Liaison Office in Region II or RLO-2. We covered the whole of Cagayan Valley and the Cordillera provinces of Ifugao, Kalinga and Apayao. As soon as I had a couple of days of briefing as a new staff, I immediately buzzed off for field work to monitor our community services at the town levels where we have deployed community organizers who were dubbed the HSOs (Human Settlements Officers).

Over 250 kilometeres south of Tuguegarao, the location of our liaison office (we were an adjunct of the central office in the region), was Ifugao which had to be traversed via Nueva Vizcaya. Armed with my monitoring sheets, itinerary, cassette recorder with The Police and Sex Pistols playing, and an escort of truly-armed Philippine Constabulary (our regional supervisor was Gen. Olivas of PC Region II), I visited couples of HSOs in Vizcaya for a day first, after which I proceeded to Mayoyao.

Well, the road to Ifugao was narrow, winding and gravel-rough, and only single-lane. And down below was crevice, hard rock, or some cursed dangerous vertical wall that King Kong would hate to scale. And my balls (excuse me) quickly moved from down loin up to past my head, as the goose bumps overwhelmed my being till we reached Mayoyao 40 kilometers from Banawe.

The recompense for the rough and hazardous ride was the beautiful scenery, so grand and beautiful beyond words. The best-looking rice terraces are found here, not in Banawe that is merely the entry point. And, without doubt, the fish pond built atop a mountain whose peak was leveled for the purpose.  

How many places on Earth could one find fishponds that are not only impossible to build but also costly? And this one was built from concrete. Rectangular in shape, around it was classy cobble-like stone and cement aisle. Below is the pond, around two (2) meters deep, with the fingerlings just seeded. Covering around one (1) hectare in size or so, it was actually more of an experimental prototype, though the town residents thought of producing at commercial levels. Tilapia was the experimental species, to recall.

The Cordillerans are truly a wonderful people in terms of innovativeness in thriving. They’ve already chiseled out the mountains into productive rice lands. Now they followed through with fish farming, and of all places, atop a mountain.

The project, installed by cooperating agencies (mayor’s office, MHS, Bureau of Fisheries & Aquatic Resources or BFAR), was a success for the duration of my stay then in the MHS (I stayed till 1983). And there were no reputable enterprise financing programs for these types then. They funded it themselves, via local funds and private donors.

So for those who are interested to know the success story, please visit Mayoyao in Ifugao. Enjoy the ride up there. For relaxation, you can choose between bottles of gin or local rice wine (tapoy). And better quaff them, because whether hot or cold days, it is always cold up there. Ride the wave of the moment! 

Bro. Erle Frayne Argonza

[Writ 09 April 2008, Quezon City, MetroManila. The author was former Acting Deputy Provincial Manager, Ministry of Human Settlements, Batanes & Northern Cagayan, in 1982.]

A BrightWorld day to you all!

In the northernmost corridor of the Philippines is located the idyllic province of Batanes, a province with its own maritime ship. Small and sparsely populated, the province used to be perennially cut off from the rest of the ‘mainland’ (Luzon island) during inclement weather.

In the early 1980s, I had the privilege of serving this province as a development planner & manager for the Ministry of Human Settlements. My unit, the Provincial Action Center of PAC Gonzaga, covered Northern Cagayan and Batanes.

Handling the newly opened livelihood first, then later expanding to other developmental concerns, I immediately immersed in hard work for the province. At that time, there was no electricity, telephone, public transport, and those state of the arts utilities that one can have today. Contrast that with today’s Batanes, where internet facilities are available as far down as all of the rural villages, and essential utilities are present.

Integrated area development was then the in thing, and being from the urban/regional planning arm of government, we agency staff had the privilege of poking our fingers in all development efforts in a province and region. We consolidated the planning outputs into master plans which, for the first time, galvanized in all areas of the country. We state personnel did the same for this small province.

To recall, commerce between the ‘mainland’ and Batanes was quite scarce. Aside from the small ‘flying coffin’ PAL planes that traversed the Manila-Basco route, there was the Philippine Navy flat-bottom ships that were used for the purpose. Only two (2) scheduled trips of navy ships occur per year, once every semester, which brought forth rice, gin, and essential grocery items from Luzon.

Idyllic and paradise-like in its mien, Batanes is pathetic economically. To begin the development efforts there, core agencies got together to plan the installation of electricity, transport facilities and vehicles, warehouse and pier improvements, and development financing for micro family enterprises.

It was really tough and challenging a task to present ideas then to the natives, the Ivatans, who were real charmers but so simple and pretty satisfied in life. During those moments of duty, being a core institution-builder then of the development councils there, I presented the audacious idea of a maritime ship for the province. This will not only improve commerce between Batanes and its mother island Luzon, it will also be a booster to tourism and related development concerns there.

As to the question of who can own the ship, I remember having proposed the idea then of Batanes forming its own corporate unit. The said corporation can then own and manage maritime facilities and ships.

It was too said that I had to leave Batanes before I would ever see the crystallization of the idea. But I was happy to find out that the young development managers of the province, including some staff of mine who later became the dads of the province (today’s governor Castillejos was my part-time community organizer for Basco), developed the idea some more… Till the ship M/V Ivatan saw the light of day.

The locals decided to institute the Batanes Development Foundation that took care of ownership of the ship. It also engaged in other key programs to fast-track development there. I was so happy that my former staff (livelihood coordinator), Ed Puno, became its first CEO. (Mr. Puno later became vice-governor-elect.)

My fellows out there can go ahead and visit this paradise province of the North. The development story of this ‘cinderella’ province is a fairly successful story worth narrating.

Pages

Authors